Why Booty Transformation
THE RISE OF THE BOUTIQUES
To successfully compete, it is important that small businesses develop a sustainable competitive advantage that is based on providing superior value to a specific niche.
It can be therefore said, building and maintaining a competitive advantage in the marketplace is a key factor to building long term sustainable success. Booty Transformation is positioned well in the market and follows a 3 pronged approach when it comes to maintaining a competitive advantage and footprint in the market.
- Cost Advantage – Booty is competitively priced in the market
- Value Advantage – Booty offers a differentiated offering that is perceived to be of superior value.
- Niche Advantage – Booty focuses on the female niche offering a tailored fitness program – designed by women, for women.
Furthermore, we have integrated into the Booty System our 5 Step Competitive Advantage Framework…
- We understand the market and it’s segments
- We have gained an understanding of what members really want and as a result have established a value proposition that grabs their attention and meets their wants, needs, goals and desires
- We have identified the key things that we must do really well to support and deliver our value proposition, ie high energy tailored programs, accountability and support, value based pricing, a great member community and environment
- We understand our strengths and core competencies and how we can use those strengths to deliver constant and continuous improvement, innovation and value.
- We have designed the Booty business model to support and deliver our value proposition